Institute of Tourism

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http://hdl.handle.net/20.500.12493/1397

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An Examination of the Role of Social Media in Enhancing Customer Service: A Case Study of Trackers Safari Lodge
(Kabale University, 2024) Arinaitwe, Micheal
The study examined the role of social media in enhancing customer service. a case study of Trackers Safari Lodge following the objectives of the study which were; to find out the role of social media in customer service in the tourism sector, to identify customer service in the tourism sector, and to establish the relationship between social media and customer service in the tourism sector. A descriptive research design was used across a sample of 54 respondents. Data collection tools were questionnaires and interview guides. The results of the study revealed that male respondents dominated the study. Results further revealed the role of social media in the tourism sector which included Customer Interaction and Engagement with 67%, Customer Feedback and Reviews with 50%, and Brand Image and Reputation Management with 82%. The study concluded that the findings from Trackers Safari Lodge provide empirical support for much of the existing literature on the role of social media in the tourism sector. While there are areas for improvement, particularly in managing customer feedback, the overall positive perception of social media's impact on customer service is consistent with established research. This underscores the importance of leveraging social media effectively to enhance customer engagement, manage brand reputation, and drive business success in the tourism industry. The study recommends that Trackers Safari Lodge should develop and implement a comprehensive social media engagement strategy that focuses on personalized communication and timely responses to customer inquiries and feedback. Encourage customers to leave reviews on social media platforms and respond to both positive and negative feedback professionally. Use social media to proactively manage and enhance the brand image and reputation of the business.
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Assess the Effect of Cultural Resources on Tourism Development in and Around Lake Mburo National Park.
(Kabale University, 2024) Nahabwe, Leticia
This study examined the effect of cultural resources on tourism development in and around Lake Mburo. Recent national tourism policies have been aimed at promoting cultural resources tourism, signifying that cultural resources tourism could be potentially one of the most important areas in the growth of the country’s tourism industry. While tourism development has contributed to the country’s economic growth, for cultural resources, the thrust of the tourism industry is to make the most of the country’s non-renewable resources. Knowledge leading to improvements in the development of cultural resources tourism is important, as knowledge is a primary means of strengthening its positive aspects and simultaneously mitigating its negative aspects so that development can maintain long-term viability. This study also explores some of the key management issues relating to the development of cultural resources tourism at both Federal and State levels. A broad understanding is necessary for providing a firm basis for prescribing a thorough and realistic sustainable development framework. The study employed questionnaires, surveys, and interviews with a range of government officials, local communities, and tourists. The findings indicate that the government has played a major role in shaping the development of sustainable cultural resources tourism in Lake Mburo, but at present, there are many shortcomings that need to be addressed, such as definitions of the term Cultural Resources, as well as management issues, including conflicts and bureaucratic barriers. These problems, consequently, hinder the comprehensive management of cultural resources tourism. Finally, it suggests a Sustainable Cultural Resources Tourism Framework, incorporating social and cultural elements.
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Evaluating the Potential of Cultural Tourism for Community Development in South Western Uganda: A Case Study of Kisoro District.
(Kabale University, 2024) Niyigaba, Ishmael
In Kisoro District, a large portion of the area is marked by underdeveloped and disadvantaged settlements, yet cultural tourism offers opportunities for some individuals to benefit. This research aimed to explore the potential of cultural tourism as a driver of community development in southwestern Uganda's Kisoro District. The study focused on identifying and cataloging cultural tourism resources, assessing residents' attitudes and perceptions toward cultural tourism development, and evaluating the economic impact of cultural tourism on the district. A cross-sectional research design using a mixed-methods approach was applied, with participants selected through a combination of purposive and simple random sampling. Data were collected through questionnaires, in-depth interviews with key informants, and observational techniques. The findings identified a variety of cultural tourism resources, such as cultural values and lifestyles, architectural landmarks, museums, theatres, indigenous communities, art crafts (20%), cultural differences (18%), local resistance (12%), and conflicts arising from interactions between locals and tourists (13%). To maximize the economic benefits of cultural tourism in Kisoro District, it is crucial to involve local communities in decision-making and consult them on policies regarding cultural tourism resources, ensuring they have a voice in shaping these decisions.
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Tour Guiding Skills and Tourists Satisfaction Around Lake Bunyonyi in Kabale District.
(Kabale University, 2024) Atukunda, Benson
This research aimed to assess the effect of Tour guiding skills on tourists’ satisfaction around Lake Bunyonyi in Kabale district. The study was guided: to evaluate the satisfaction level of tourists visiting Lake Bunyonyi in Kabale District, to assess the effectiveness of tour guiding skills and practices in the Lake Bunyonyi area, to examine the relationship between tour guiding skills and tourist satisfaction at Lake Bunyonyi, and to identify opportunities for enhancing tour guiding practices and tourist satisfaction in the Lake Bunyonyi region.
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Analysis of Challenges in Tour Guiding Within Protected Areas of Uganda: A Case Study of Bwindi Impenetrable National Park.
(Kabale University, 2024) Ainebyona, Precious
This study aimed to analyze the challenges facing tour guides in Protected areas using the case study of Bwindi Impenetrable National Park. Tour guiding is defined as where the tourist is given someone to escort and direct him throughout his or her trip to a certain destination. Tour guides are one of the most significant elements in the tourism industry. They inform, interpret, educate, interact, and communicate with tourists about the destination, its history, culture, local/host community, and the nature of the destination. Tour guiding within Bwindi Impenetrable National Park is faced with different challenges that hinder the seamless experience of tourists and jeopardize the preservation of this precious natural habitat. The objectives of the study were to find out challenges facing tour guiding within Bwindi Impenetrable National Park, to assess the causes of challenges facing tour guiding in Bwindi Impenetrable, and to suggest solutions to challenges facing tour guiding within the tourism industry in Bwindi National Park. A population of 200 respondents was targeted, however a sample size of 133 was used. Research methods that is questionnaire method were used The researcher constructed a relevant and straight-forward questionnaire for great ease of respondents’ understanding, interpretation and quicker feedback. The findings on challenges facing tour guiding within Bwindi Impenetrable National Park include poor infrastructure, lack of proper training, Language barriers, and Poor communication among stakeholders.
Open Access
Assessing the Impacts of Local Community Perceptions on Tourism Destinations in Uganda: A Case Study Lake Bunyonyi Kigezi Region (Uganda).
(2024) Turyatunga, Eric
Tourism development in Uganda, particularly in regions like Kigezi surrounding Lake Bunyonyi, has become increasingly important for economic growth. However, the success of tourism initiatives heavily relies on the perceptions and attitudes of local communities towards tourism activities. This study investigates the impact of local community perceptions on tourism destinations, with a focus on the Lake Bunyonyi surrounding community in the Kigezi Region. Utilizing qualitative research methods, including interviews and observations, data was gathered from community members, tourism stakeholders, and local authorities. The findings reveal a complex interplay of factors influencing community perceptions towards tourism, including socioeconomic benefits, environmental concerns, cultural preservation, and community empowerment. The study highlights the significance of community engagement and empowerment in fostering positive perceptions towards tourism. It underscores the importance of sustainable tourism practices that prioritize community involvement, cultural preservation, and environmental conservation. Moreover, the research identifies opportunities for collaboration between local communities, government agencies, and tourism stakeholders to enhance the socio-economic benefits of tourism while mitigating negative impacts. This research contributes to the understanding of community-tourism dynamics in Lake Bunyonyi and provides insights for policymakers, tourism practitioners, and community leaders to develop strategies that promote inclusive and sustainable tourism development in the Kigezi Region and beyond.
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Impact of Destination Image on Tourists Satisfaction: A Case Study of Lake Bunyonyi Kigezi.
(Kabale University, 2024) Tumwebaze, Ambrose
This study aimed at the impact of destination image on tourist satisfaction. A case study of Lake Bunyonyi in the Kigezi region. Destination image is a perception people have of a certain place in an area. Tourist satisfaction is the experience and services the tourists get after getting to the destination you have visited. They inform, interpret, educate, interact, and communicate with tourists about the destination, its history, culture, local/host community, and the nature of the destination. The objectives of the study were to find out the cognitive image of tourist satisfaction. To find out the effects of a cultural image on tourist satisfaction. To establish the effects of an economic and social image on tourist satisfaction around Lake Bunyonyi within kigezi region. A population of 64 respondents was targeted, however, a sample size of 37 was used. Research methods that questionnaire method and interview guide were used a researcher constructed a relevant and straight-forward questionnaire for great ease of respondents. The findings on the impact of destination image on tourist satisfaction. There is limited research examining the relationship between its destination image and the satisfaction levels of tourists. The knowledge may hinder efforts to optimize the destination's appeal and enhance the experience of visitors.
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Examining the Effects of Tourism Activities on the Livelihood of Communities Living in and Around Queen Elizabeth National Park.
(Kabale University, 2024) Mwije, Eziryerl
This study, titled "Examining the Effects of Tourism Activities on the Livelihood of Communities Living In and Around Queen Elizabeth National Park," investigates the impact of tourism on the socio-economic conditions of local communities. Utilizing a cross-sectional study design, the research involved 133 respondents, including government authorities, social and economic developers, elected politicians, and local community members. Data was collected through interviews, questionnaires, and observation, integrating both quantitative and qualitative analyses to provide a comprehensive understanding of the subject findings reveal that while tourism significantly contributes to the local economy by creating jobs and generating income, it also presents challenges such as seasonal employment, income instability, and environmental degradation. The reliance on tourism as a primary income source has made local communities vulnerable to economic fluctuations, particularly during the off-season. Moreover, environmental concerns, including habitat destruction and resource depletion, have emerged as critical issues needing urgent attention. To address the challenges identified, the study proposes several key strategies: promoting the diversification of income sources through alternative livelihoods such as agriculture and small businesses to reduce dependency on tourism; implementing financial literacy programs to help communities better manage their finances, particularly during low tourist seasons; encouraging sustainable tourism practices by emphasizing environmental conservation and involving local communities in sustainability efforts to ensure long-term benefits from tourism; developing year-round tourism initiatives to provide consistent income throughout the year; strengthening community engagement by enhancing the involvement of local communities in tourism planning and decision-making; and reinvesting tourism revenue into local infrastructure and healthcare services to improve overall community well-being.
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Examining Hotel Standards as a Promotional Strategy for Tourism Growth: A Case Study of Hotels in Kisoro District.
(Kabale University, 2024) Mwesigye, Cresstus
The study examined hotel standards as a promotional strategy for tourism growth in Kisoro district and the major objectives of the study were to identify different forms of hotel standards in Kisoro district, to find out promotional strategies for the hospitality sector in Kisoro district, and to find out the relationship between hotel standards and promotional strategy in Kisoro district. The research design used was a cross-sectional research design and the methods of data collection used were questionnaires, observation, and interviews. The study findings indicate that there were different forms of hotel standards including; luxury hotels, laundry services, wifi, and promotional strategies toward hotel status including; the use of online travel agencies, brochures, websites, use of personalized marketing. The study concluded that in relation to the problem statement of this study and the study findings, it can be established that, although hotel standards spent on much on promotional strategy. The study recommends that more efforts have to be made to enhance the success of small and medium hotel operators in western Uganda and this should be emphasized in the provision of assistance in marketing and finance.
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Effects of Politics on the Development of Tourism Industry in Uganda: A Case Study of Ruhija Sector Bwindi Impenetrable National Park.
(Kabale University, 2024) Turinawe, Anthony
This study explored the impact of political factors on the growth of Uganda’s tourism industry, with a focus on the Ruhija sector of Bwindi Impenetrable National Park. Adopting a mixed-methods approach, the research integrates qualitative data from interviews and focus group discussions with quantitative survey responses collected from stakeholders such as local residents, government representatives, and tourists. The findings indicate that while political stability has generally supported tourism development, certain political actions, such as the enactment of anti-gay legislation, have tarnished Uganda's reputation as a tourist destination. Furthermore, governance issues, including corruption and excessive taxation, impede sustainable tourism by undermining infrastructure development and community involvement. The study emphasizes the importance of transparent governance, enhanced infrastructure, and fair distribution of tourism benefits to improve visitor experiences and promote sustainable tourism. It offers practical recommendations for policymakers and stakeholders to address political challenges and foster a resilient tourism industry that supports economic development in Ruhija and Uganda at large.
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Role of Information and Communication Technology on Competitive Advantage of Hotels: A Case Study of Cephas Inn Hotel.
(Kabale University, 2024) Mubangizi, Elijah
The study investigated the impact of information and communication technology (ICT) on the competitive advantage of hotels, focusing on Cephas Inn Hotel as a case study. The objectives included identifying the types of ICT applications used at Cephas Inn Hotel in Kabale, examining the benefits of competitive advantage for the hotel, and establishing the roles of ICT in enhancing this competitive advantage. A cross-sectional study design was employed, with data collected through interviews and questionnaires. Findings revealed that among the types of ICT applications at Cephas Inn Hotel, the majority of respondents cited the use of cameras, while a few mentioned the hotel management system. Regarding the benefits of competitive advantage, most respondents indicated that it resulted in an increased market share, while a smaller number noted it enhanced profitability. In terms of the roles of ICT in fostering competitive advantage, many respondents highlighted that ICT improved efficiency, guest satisfaction, and overall performance; however, fewer respondents pointed out that ICT facilitated the creation of visually appealing and user-friendly websites, which encouraged online bookings. The study recommended that hotels invest in enhancing IT competencies through training programs to better align IT investments with internal capabilities and organizational processes.
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Impact of Tourism Accommodation Development Towards the Social Cultural Aspects in Kisoro District.
(Kabale University, 2024) Aineryoona, Alex
The study focused on evaluating the impact of tourism accommodation development on socio-cultural aspects in Kisoro District. It was guided by three objectives: identifying the different types of accommodation facilities in Kisoro District, determining the socio-cultural aspects in the area, and examining the relationship between accommodation facilities and socio-cultural aspects. The target population consisted of 52 respondents, including senior staff, managers, and community members. The study employed both simple random sampling and purposive sampling techniques to select the sample. Data were collected using questionnaires, observations, and interviews, then edited, coded, and analyzed using Microsoft Excel, with the results presented in tables. The findings revealed various types of accommodation in Kisoro District, such as apartments, resorts, motels, hostels, guest houses, holiday cottages, and hotels. Regarding socio-cultural aspects, the study identified factors such as family, religion, peers, social norms and values, and media as influential in the district. The study also established a positive relationship between accommodation facilities and socio-cultural aspects, with a beta value of .543, indicating that a 54.3% improvement in accommodation could lead to enhanced socio-cultural aspects. The findings concluded by listing the different accommodation options available in Kisoro District, including apartments, resorts, motels, hostels, guest houses, holiday cottages, and hotels.
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Assessing the Effects of Tourism Activities on the Preservation of Cultural Heritage Among Communities of Rubanda DistrictUganda.
(Kabale University, 2024) Ahabwe, John Brighton
The study was about the impact of tourism on the preservation of cultural heritage in Rubanda District has been a subject of concern. The study was guided by objectives like to identify the different activities of tourism in the community of Rubanda district, to find out the preservation of cultural heritage among communities in Rubanda district, and to find out the relationship between tourism activities and preservation of cultural heritage in Rubanda district. The study will use a descriptive research design because it aims to obtain information to systematically describe a phenomenon, situation, or population. The study used 168 respondents from 300 as a target population. The study used data collection methods like questionnaire and interview guide due to the nature of respondents under the study. The found out that Rubanda District is near Bwindi Impenetrable National Park, which is famous for gorilla trekking. Tourists treks through the dense forest to observe mountain gorillas in their natural habitat, some respondents also showed the district's forests and wetlands are home to a diverse array of bird species, making it an excellent destination for bird watching enthusiasts. From the findings, some respondents mentioned that traditional music and dance are integral to cultural heritage in Rubanda. Incorporating cultural studies into school curricula to teach younger generations about their heritage, some respondents also showed that storytelling remains a vital method of preserving history and culture, some respondents agreed that the crafting of items like baskets, mats, and pottery is common in Rubanda. Some respondents also showed that tourism brings economic benefits to local communities, providing an incentive to preserve cultural heritage, some respondents also showed that tourism creates employment opportunities for local residents, particularly in guiding. The study concludes that tourism and cultural heritage preservation in Rubanda District are deeply interconnected, creating a sustainable model that benefits the community economically while ensuring that the rich cultural traditions and natural beauty of the region are preserved for future generations. Through continuing to support and develop both sectors, Rubanda District can maintain its unique identity and attract more visitors, fostering a vibrant and resilient community. The study recommends that there is need to involve local communities in the planning and management of tourism activities to ensure their interests and cultural values are respected and promoted. The government and NGOs needs to provide training and support to local communities on managing tourism and preserving cultural heritage. This can include skills in guiding, hospitality, and cultural documentation.
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Analysing The Elements Affecting Tourists’ Level of Satisfaction in Kabale District: A Case Study of Lake Bunyonyi.
(Kabale University, 2024) Akamutuha, Mackline
Satisfaction has been found as one of the elements that affect a tourist’s level of satisfaction. Several studies continue to indicate Scenic Beauty as the most significant factors that influence tourist satisfaction this positively increases the level of tourism development, but the extent to which these cases are associated with tourism development trends was not known. This study aimed to fill this research gap. A cross-sectional study in which a mixed method of inquiry was used to collect data using a questionnaire. The questionnaire had both open and closed-ended questions to capture both quantitative and qualitative responses. A sample of study participants was drawn from the elements affecting tourists’ level of satisfaction. A total sample of 133 participants was selected. Result: Of the 133 participants that were interviewed, 62.4% were male respondents and 37.6% were female respondents) considering the age of respondents, the highest number 47.4% belonged to the age group of 31-40years Conclusion: The study found that Scenic Beauty was 92% being the most factor that influenced tourist satisfaction this positively increases the level of tourism development in Kabale district: a case study of Lake Bunyonyi.The study proposed the following recommendations; Increase awareness of the level of satisfaction and importance of promoting tourists' satisfaction, Develop and implement intervention and sustainable tourism programs to address new satisfaction of tourists, Train employees on new technologies and the benefits in promoting and developing, Conduct further research to gain a better understanding of the complex relationship between tourists satisfaction development, development of tourism industry and the community involvement in the context of kabale municipality. .
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Investigating the Factors Affecting the Growth of Tourism in Kabale Municipality.
(Kabale University, 2024) Amiidu, Muriisa
The study was about the examining the factors that affect the growth of tourism in Kabale municipality, Kabale district. The study was guided by three objectives which were: to identify the key factors influencing the growth of tourism in Kabale municipality, to examine how government policy has contributed to the tourism in Kabale district, and to suggest possible measures for the constraints affecting tourism growth in Kabale District. A targeted population of 56 respondents was considered for the study which included district Leaders and staff members. Both simple random and purposive sampling techniques were used in identifying the study sample size. The methods that were used in data collection included questionnaires, observation, and interviews. Data collected was edited, coded, entered into the computer, and analyzed with Excel, a Microsoft statistical package, the results were presented in tables. Based on results from the study, 100% of the respondents agreed that potential factors that have led to the growth in the Kabale district include; environment and events, community perception, accessibility of infrastructure, good reception, lodge owners and managers, natural attraction, perceived safety and security and Perceived safety and security. The study findings revealed how government policy has contributed to tourism in Kabale district were presented in the table and these included consolidating and streamlining the law relating to tourism. Providing licensing, regulating, and controlling of the tourism sector, strategic considerations for the development of new products. From objective three, it was found as indicated by the respondents from the Kabale district that that, there the potential factors that have led to the growth in the Kabale district. The results further indicated among the possible constraints to tourism development in Kabale Municipality, Kabale District and how can the constraints to tourism in Kabale District be mitigated/reduced include; poor hotels, distance and high transport costs, low pay for tour guides, language barrier, high priorities for international tourism by government, insecurity, poor road. The researcher concluded that the attractions that Influence the Growth of Tourism are game and bird viewing, quality accommodation, tour operators, image of destination, boating and water sports, craft shops, and tourism centers. The study findings recommend that there is a need to educate the citizens on how to be hospital to tourists and educate them on the importance of tourism in the area
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Impact of Accommodation Facilities on Tourism Development in Kabale District.
(Kabale University, 2024) Ashaba, Praise
The study was about assessing the impact of accommodation facilities on tourism development in Kabale District. The study was guided by three objectives which were: to investigate the contribution of accommodation facilities in the growth of tourism in Kabale district, to identify the challenges facing the accommodation facilities on tourism development in Kabale District, to suggest possible measures to solve challenges facing the accommodation facilities on tourism development in Kabale District. A targeted population was fifty (50) respondents who were considered for the study. These included senior staff, Managers, and Tourists. Both simple random and purposive sampling techniques in identifying the study sample population. The methods that were used in data collection included surveys, observations, and interviews. Data collected was edited, coded, entered into the computer, and analyzed with Excel, a Microsoft statistical package, the results were presented in tables. According to the findings, 100% of the respondents agreed that there were several contributions of hotels in the growth of tourism in Kabale district and among others included, Tourist hotels have helped the expansion of many economies around Kabale district, they provide a spirit of hospitality that exceeds their guests’ expectations, good tourist hotels that serves the tourists' purpose of visit, hotels and Tourism have long been considered an effective catalyst of rural socio-economic development and regeneration. From objective three, the study showed that there are several measures to solve challenges facing the accommodation facilities in tourism development and these included housekeeping challenges in hotels need to be managed well, give guests easier ways to communicate with the front desk, capture more guest information at check-in, hiring and retaining the staff, offer guests mobile check-in experiences, offer upsells & room upgrades in a convenient, consider implementing useful cost-saving strategies at the hotel.
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Effects of Marketing Strategies on the Performance of Tourism and Hospitality Enterprises in Uganda: Case Study of Bwindi Impenetrable National Park.
(Kabale University., 2024) Asiimwe, Dennis
The study was about the effects of marketing strategies on the performance of tourism and hospitality enterprises: A case study of Bwindi Impenetrable National Park in Uganda. The objectives of the study were to assess the different marketing strategies in tourism and hospitality enterprises in Bwindi Impenetrable National Park, to identify the role of marketing in tourism and hospitability enterprises in Bwindi Impenetrable National Park, and to find out challenges facing marketing in tourism and hospitability in Bwindi Impenetrable National Park. The research used a descriptive study design depending on the characteristics of the study. A sample of 76 respondents was used, and data was collected using a questionnaire directed to technical leaders, politicians, opinion leaders, and other stakeholders (local government staff, tourists, central government) in the area. Data was analyzed using frequencies where percentages were derived for easy interpretation. Findings show that they create engaging and informative content related to travel destinations, local attractions, and hospitality services. Some respondents also showed that leverage popular social media platforms such as Instagram, Facebook, Twitter, and Pinterest. Some respondents agreed that collaborating with influencers and travel bloggers to reach a broader audience. From the findings, tourism and hospitality businesses rely on marketing to create and enhance brand awareness. Effective marketing campaigns contribute to building a positive brand image, which is crucial for attracting new customers and retaining loyal ones. According to the results, sustainability practices were mentioned by the respondents in that encouraging sustainable tourism practices and responsible visitor behavior is crucial. This involves minimizing the ecological footprint of tourists and ensuring that the influx of visitors does not harm the natural environment. The study concludes that over the last two decades, the Ugandan Tourism industry has grown very rapidly as compared to other industries in the service sector and it has the potential to generate employment earn large amounts of foreign exchange, and increase the country’s overall economic and social development. But it’s not a peak point or performance, much more remains to be done. The study recommends there is a need to conduct thorough market research to understand the preferences, behaviors, and needs of the tourists. Tailor the marketing strategies to address the specific interests and demographics of potential customers. There is a need to clearly communicate the unique features and experiences that set the tourism destination, hotel, or service apart from competitors.
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Assessing the Influence of Tourism Competitiveness on the Development of Tourism Destinations: A Case Study of Queen Elizabeth Nation Park.
(Kabale University, 2024) Turyamureeba, Frankline
This study delved into the relationship between tourism competitiveness and the evolution of tourism destinations. By scrutinizing the factors that enhance a destination's appeal to tourists, such as its diverse ecosystems, abundant biodiversity, and well-established infrastructure, the research aims to unravel the dynamics that drive overall progress. The investigation goes beyond the surface to assess how a destination's competitive edge translates into tangible economic benefits. Specifically, the focus is on examining the potential outcomes, including the growth of businesses in the tourism sector and the enhancement of overall infrastructure. Through a meticulous analysis of these facets, the research aims to provide destination managers with valuable insights into leveraging tourism as a catalyst for sustainable development. The findings are poised to guide strategic decision-making, enabling destination managers to harness the full potential of tourism while ensuring its alignment with principles of sustainability and long-term viability. As tourism continues to play a pivotal role in global economies, understanding and optimizing its competitive dynamics become imperative for fostering responsible and balanced growth in tourism destinations
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Effect of Natural Disasters on Tourism Development in Kabale District: A case Study of Lake Bunyonyi.
(Kabale University, 2024) Rubahamya, Ian
The study was about assessing the impact of Natural Disasters on Tourism Development in Kabale District. A case study of Lake Bunyonyi. The study was guided by three objectives which were: to determine the effects of natural disasters on tourism development in the Kabale district, to find out the challenges hindering tourism development as a result of natural disasters, to suggest possible measures to solve the challenges hindering tourism development as results natural disaster. The targeted population was 103 respondents who were considered for the study. These included local communities, NGOs, local government, tourists, and CBOs. Both simple random and purposive sampling techniques in identifying the study sample population. The methods that were used in data collection included surveys, observations, and interviews. Data collected was edited, coded, entered into the computer, and analyzed with Excel, a Microsoft statistical package, the results were presented in tables. According to the findings, 100% of the respondents agreed that there were the effects of natural disasters on tourism development in the Kabale district and these included injuries, deaths, chronic Disease Emergencies, cancelations of bookings, shortages of food, mental health problems, damage to Infrastructure, floods, hygienic impacts and the spread of disease. The study revealed the challenges hindering tourism development as a result of natural disasters and these included limited tourism infrastructure, perception of safety and security, limited tourist offerings, natural disaster vulnerability, socio-economic challenges, lack of awareness and promotion, and limited air connectivity. From objective three, the study indicated the possible measures to solve the challenges hindering tourism development as a result of natural disasters and these included improving the quality and quantity of attractions, having a risk management process in place, providing maps and directions to local events and attractions, create an email list to share information about your destination, promote local events and businesses, share tourism events and attractions on social media.
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Employee Motivation Strategies and Sales Performance: A Case Study of Hawk’s Eye Lodge Bunyonyi.
(Kabale University, 2024) Kihembo, Linnet
The study was bout employee motivation strategies and sales performance. A case study of Hawk’s Eye Lodge Bunyonyi following the study objectives which were; to identify employee motivation challenges in Hawk’s Eye Lodge Bunyonyi Kabale District, to identify employee motivation strategies in Hawk’s Eye Lodge Bunyonyi Kabale District and to assess the level of sales performance in Hawk’s eye lodge Bunyonyi Kabale District. The study employed descriptive research design across a sample of 50 respondents and data collection tools such as interviews and questionnaires were used to collect data from the participants. The findings of the study were that the research emphasized the significance of creating a positive work environment characterized by open communication, teamwork, and supportive leadership. A supportive workplace culture fosters employee satisfaction and motivation, ultimately contributing to enhanced sales performance. Providing regular feedback and recognition to employees for their contributions was identified as a motivational factor. Acknowledging employee efforts and providing constructive feedback helps employees feel valued and engaged, leading to improved sales outcomes. The study concluded the case study demonstrates that effective employee motivation strategies are integral to achieving sales success at Hawk’s Eye Lodge Bunyonyi. By focusing on factors such as recognition, incentives, training, a positive work environment, feedback, goal alignment, and continuous improvement, the lodge was able to enhance employee motivation and drive sales performance. The study recommends developing a structured recognition program that acknowledges and rewards employees for their contributions to sales performance. This could include employee of the month awards, quarterly bonuses for top performers, or public recognition during team meetings.

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