Institute of Tourism

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http://hdl.handle.net/20.500.12493/1397

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Ainemukama, Fredinando (2022). Assessing the Impact of Covid-19 on Tourism Activities in Kisoro Region: A Case Study Of Kisoro Municipality.
(Kabale University, 2022) Ainemukama, Fredinando
The general objective of this study was assessing the impact of COVID-19 on tourism activities in Kisoro region. This study adopted the descriptive and exploratory research methodology. The target population consisted of 220 respondents, 110 respondents were selected as sample size. Questionnaires and interviews methods were used to collect data. The findings revealed that 80.0% of the respondents have had education on COVID-19, While 20.0% of the respondents stated that they have not received education on COVID-19. Basing on the above findings, it's evident that majority of the respondents have received education on COVID-19. majority of the respondents agreed that COVID-19 disorganized many tourism activities that led to closure of hotels and loss of human capital in the beginning of the pandemic in Kisoro Municipality. The study concludes that COVID 19 has led to increased poverty as many people lost their jobs. As travels were canceled and tourists reduced in numbers, tour companies were forced to stop some of their employees from working hence creating poverty.
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Analysing The Elements Affecting Tourists’ Level of Satisfaction in Kabale District: A Case Study of Lake Bunyonyi.
(Kabale University, 2024) Akamutuha, Mackline
Satisfaction has been found as one of the elements that affect a tourist’s level of satisfaction. Several studies continue to indicate Scenic Beauty as the most significant factors that influence tourist satisfaction this positively increases the level of tourism development, but the extent to which these cases are associated with tourism development trends was not known. This study aimed to fill this research gap. A cross-sectional study in which a mixed method of inquiry was used to collect data using a questionnaire. The questionnaire had both open and closed-ended questions to capture both quantitative and qualitative responses. A sample of study participants was drawn from the elements affecting tourists’ level of satisfaction. A total sample of 133 participants was selected. Result: Of the 133 participants that were interviewed, 62.4% were male respondents and 37.6% were female respondents) considering the age of respondents, the highest number 47.4% belonged to the age group of 31-40years Conclusion: The study found that Scenic Beauty was 92% being the most factor that influenced tourist satisfaction this positively increases the level of tourism development in Kabale district: a case study of Lake Bunyonyi.The study proposed the following recommendations; Increase awareness of the level of satisfaction and importance of promoting tourists' satisfaction, Develop and implement intervention and sustainable tourism programs to address new satisfaction of tourists, Train employees on new technologies and the benefits in promoting and developing, Conduct further research to gain a better understanding of the complex relationship between tourists satisfaction development, development of tourism industry and the community involvement in the context of kabale municipality. .
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Analysis of Challenges in Tour Guiding Within Protected Areas of Uganda: A Case Study of Bwindi Impenetrable National Park.
(Kabale University, 2024) Ainebyona, Precious
This study aimed to analyze the challenges facing tour guides in Protected areas using the case study of Bwindi Impenetrable National Park. Tour guiding is defined as where the tourist is given someone to escort and direct him throughout his or her trip to a certain destination. Tour guides are one of the most significant elements in the tourism industry. They inform, interpret, educate, interact, and communicate with tourists about the destination, its history, culture, local/host community, and the nature of the destination. Tour guiding within Bwindi Impenetrable National Park is faced with different challenges that hinder the seamless experience of tourists and jeopardize the preservation of this precious natural habitat. The objectives of the study were to find out challenges facing tour guiding within Bwindi Impenetrable National Park, to assess the causes of challenges facing tour guiding in Bwindi Impenetrable, and to suggest solutions to challenges facing tour guiding within the tourism industry in Bwindi National Park. A population of 200 respondents was targeted, however a sample size of 133 was used. Research methods that is questionnaire method were used The researcher constructed a relevant and straight-forward questionnaire for great ease of respondents’ understanding, interpretation and quicker feedback. The findings on challenges facing tour guiding within Bwindi Impenetrable National Park include poor infrastructure, lack of proper training, Language barriers, and Poor communication among stakeholders.
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Assess the Effect of Cultural Resources on Tourism Development in and Around Lake Mburo National Park.
(Kabale University, 2024) Nahabwe, Leticia
This study examined the effect of cultural resources on tourism development in and around Lake Mburo. Recent national tourism policies have been aimed at promoting cultural resources tourism, signifying that cultural resources tourism could be potentially one of the most important areas in the growth of the country’s tourism industry. While tourism development has contributed to the country’s economic growth, for cultural resources, the thrust of the tourism industry is to make the most of the country’s non-renewable resources. Knowledge leading to improvements in the development of cultural resources tourism is important, as knowledge is a primary means of strengthening its positive aspects and simultaneously mitigating its negative aspects so that development can maintain long-term viability. This study also explores some of the key management issues relating to the development of cultural resources tourism at both Federal and State levels. A broad understanding is necessary for providing a firm basis for prescribing a thorough and realistic sustainable development framework. The study employed questionnaires, surveys, and interviews with a range of government officials, local communities, and tourists. The findings indicate that the government has played a major role in shaping the development of sustainable cultural resources tourism in Lake Mburo, but at present, there are many shortcomings that need to be addressed, such as definitions of the term Cultural Resources, as well as management issues, including conflicts and bureaucratic barriers. These problems, consequently, hinder the comprehensive management of cultural resources tourism. Finally, it suggests a Sustainable Cultural Resources Tourism Framework, incorporating social and cultural elements.
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Assessing the Effects of Tourism Activities on the Preservation of Cultural Heritage Among Communities of Rubanda DistrictUganda.
(Kabale University, 2024) Ahabwe, John Brighton
The study was about the impact of tourism on the preservation of cultural heritage in Rubanda District has been a subject of concern. The study was guided by objectives like to identify the different activities of tourism in the community of Rubanda district, to find out the preservation of cultural heritage among communities in Rubanda district, and to find out the relationship between tourism activities and preservation of cultural heritage in Rubanda district. The study will use a descriptive research design because it aims to obtain information to systematically describe a phenomenon, situation, or population. The study used 168 respondents from 300 as a target population. The study used data collection methods like questionnaire and interview guide due to the nature of respondents under the study. The found out that Rubanda District is near Bwindi Impenetrable National Park, which is famous for gorilla trekking. Tourists treks through the dense forest to observe mountain gorillas in their natural habitat, some respondents also showed the district's forests and wetlands are home to a diverse array of bird species, making it an excellent destination for bird watching enthusiasts. From the findings, some respondents mentioned that traditional music and dance are integral to cultural heritage in Rubanda. Incorporating cultural studies into school curricula to teach younger generations about their heritage, some respondents also showed that storytelling remains a vital method of preserving history and culture, some respondents agreed that the crafting of items like baskets, mats, and pottery is common in Rubanda. Some respondents also showed that tourism brings economic benefits to local communities, providing an incentive to preserve cultural heritage, some respondents also showed that tourism creates employment opportunities for local residents, particularly in guiding. The study concludes that tourism and cultural heritage preservation in Rubanda District are deeply interconnected, creating a sustainable model that benefits the community economically while ensuring that the rich cultural traditions and natural beauty of the region are preserved for future generations. Through continuing to support and develop both sectors, Rubanda District can maintain its unique identity and attract more visitors, fostering a vibrant and resilient community. The study recommends that there is need to involve local communities in the planning and management of tourism activities to ensure their interests and cultural values are respected and promoted. The government and NGOs needs to provide training and support to local communities on managing tourism and preserving cultural heritage. This can include skills in guiding, hospitality, and cultural documentation.
Open Access
Assessing the Effects of Tourism Revenue Sharing to the Improved Livelihood to the Neighboring Communities of Bwindi: A Case Study of Uhoma Sector.
(Kabale University, 2022) Mutungyirehi, Dan
The purpose of this study was to assess the effects of tourism revenue sharing to the improved livelihood to the neighboring of communities of Bwindi. The study used both qualitative and quantitative approaches. The sample size of 178 respondents was used selected from a total population of 300. Purposive Sampling and simple random sampling were adopted for this study. Questionnaire and interviewing methods were used as data collections methods. The findings revealed that 81.9% of the respondents stated that they had benefited from revenue sharing scheme, while 18.1 % of the respondents stated that they had not benefited from revenue sharing. Findings therefore indicated that majority of the respondents had benefited from the revenue sharing. The study recommends that Uganda wildlife staff should always engage community political leaders, so that they involve other stake holders in conservation.
Open Access
Assessing the Impacts of Local Community Perceptions on Tourism Destinations in Uganda: A Case Study Lake Bunyonyi Kigezi Region (Uganda).
(2024) Turyatunga, Eric
Tourism development in Uganda, particularly in regions like Kigezi surrounding Lake Bunyonyi, has become increasingly important for economic growth. However, the success of tourism initiatives heavily relies on the perceptions and attitudes of local communities towards tourism activities. This study investigates the impact of local community perceptions on tourism destinations, with a focus on the Lake Bunyonyi surrounding community in the Kigezi Region. Utilizing qualitative research methods, including interviews and observations, data was gathered from community members, tourism stakeholders, and local authorities. The findings reveal a complex interplay of factors influencing community perceptions towards tourism, including socioeconomic benefits, environmental concerns, cultural preservation, and community empowerment. The study highlights the significance of community engagement and empowerment in fostering positive perceptions towards tourism. It underscores the importance of sustainable tourism practices that prioritize community involvement, cultural preservation, and environmental conservation. Moreover, the research identifies opportunities for collaboration between local communities, government agencies, and tourism stakeholders to enhance the socio-economic benefits of tourism while mitigating negative impacts. This research contributes to the understanding of community-tourism dynamics in Lake Bunyonyi and provides insights for policymakers, tourism practitioners, and community leaders to develop strategies that promote inclusive and sustainable tourism development in the Kigezi Region and beyond.
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Assessing the Influence of Tourism Competitiveness on the Development of Tourism Destinations: A Case Study of Queen Elizabeth Nation Park.
(Kabale University, 2024) Turyamureeba, Frankline
This study delved into the relationship between tourism competitiveness and the evolution of tourism destinations. By scrutinizing the factors that enhance a destination's appeal to tourists, such as its diverse ecosystems, abundant biodiversity, and well-established infrastructure, the research aims to unravel the dynamics that drive overall progress. The investigation goes beyond the surface to assess how a destination's competitive edge translates into tangible economic benefits. Specifically, the focus is on examining the potential outcomes, including the growth of businesses in the tourism sector and the enhancement of overall infrastructure. Through a meticulous analysis of these facets, the research aims to provide destination managers with valuable insights into leveraging tourism as a catalyst for sustainable development. The findings are poised to guide strategic decision-making, enabling destination managers to harness the full potential of tourism while ensuring its alignment with principles of sustainability and long-term viability. As tourism continues to play a pivotal role in global economies, understanding and optimizing its competitive dynamics become imperative for fostering responsible and balanced growth in tourism destinations
Open Access
Assessing the Role of Local Government Towards the Development of Tourism in Rwanda: A Case Study of Musanze District.
(Kabale University, 2023) Tuyishime, Jean Claude
The exploitation of natural resources has been attributed to the fact that the human population keeps enlarging, thus there is a lot of pressure on the utilization of natural resources. Other challenges like poaching. deforestation, grazing, and bush burning lead to the destruction of tourism destinations and the environment at large thus impacting the eco-systems within the environment and causing environmental erosion. The study examined the contribution of Local development of tourism destinations in Rwanda in Musanze District.
Open Access
Contribution of Hot Springs to Community Development in Rubanda District: A Case Study of Nyamasizi Hotsprings in Hamurwa Subcounty.
(Kabale University, 2023) Tahinduka, Merisah
The study focused on the findings of the study which was to contributions of Nyamasizi hot springs to community development of Rubanda District. The objectives of the study included the following, to identify the local perceptions towards the potentiality of Nyamasizi hot springs in terms of tourism business, to assess the contributions of the hot springs towards community development and to identify challenges facing the local communities around the Nyamasizi hot springs. There was a critical review of the issues that were explored and studied both theoretically and empirically in the existing literature on Nyamasizi hot springs as an independent variable, community development as the dependent variable, and the methods of data collection that were put into action. The research used 50 respondents as the sample size, and both qualitative and quantitative methods and data analysis were employed. The researcher used simple random sampling techniques in collecting and analyzing data and was used to provide equal chances to the sample size. Purposive sampling was also used to collect data from respondents who participated in the study. Findings of the study were obtained from the field, interpreting the results analyzed based on the specific objectives of the study chapter five portrayed the summary of findings, the recommendations of the study were, that there should be a need to analyze the contributions (both positive and negative) ofNyamasizi hot spring towards economic development of Rubanda district and there should be involvement of local people in decision making and be consulted on policies regarding potential hot spring resources and their ability to influence these decisions.
Open Access
Effect of Covid-19 on the Performance of Selected Hotels in Mbarara City.
(Kabale University, 2023) Mukama, Gad
This study was about the effect of COVID-19 on the performance of selected hotels in Mbarara city. The general objective of the study was to find out the effects of COVID-19 on the performance of selected hotels in Mbarara City. Three specific objectives guided the study including; examining the effect of COVID-19 on hotel employees, evaluating the performance of Hotels in Mbarara City, and finding out the relationship between COVID-19 and the performance of Hotels in Mbarara City. The study employed used a descriptive cross-sectional survey design where data was collected across the population at one point in time and a mixed approach was employed. Using a questionnaire research instrument, data was collected from 87 respondents that included the hotel managers and selected workers of Triangle Hotel, Luongo Hotel, Jameson, Agip, and San Diego. The first study examining the effect of COVID-19 on hotel employees revealed that client reeducation was the major effect of COVID-19 that affected visitors to the hotels as revealed by 65% of the respondents. The second study objective about evaluating the performance of Hotels in Mbarara city revealed that before covid-19 pandemic there were stable employees as reflected by 33% responses, during covid-19 pandemic there was client reduction as mentioned by 65% of respondents. The third study objective about the relationship between COVID-19 and the performance of Hotels in Mbarara City revealed that there was an effect mentioning the reduction of salaries as the major relationship between the variables. The study therefore recommended that Hotels in Mbarara city be ready for a post-corona environment. There are different scenarios on when the industry will recover, what new challenges and standards will be imposed, who are more likely to travel which products and services will disappear and transform. Hence the stakeholders especially hotel owners should be able to create different action plans for each scenario to be put into action after recovery.
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Effect of Natural Disasters on Tourism Development in Kabale District: A case Study of Lake Bunyonyi.
(Kabale University, 2024) Rubahamya, Ian
The study was about assessing the impact of Natural Disasters on Tourism Development in Kabale District. A case study of Lake Bunyonyi. The study was guided by three objectives which were: to determine the effects of natural disasters on tourism development in the Kabale district, to find out the challenges hindering tourism development as a result of natural disasters, to suggest possible measures to solve the challenges hindering tourism development as results natural disaster. The targeted population was 103 respondents who were considered for the study. These included local communities, NGOs, local government, tourists, and CBOs. Both simple random and purposive sampling techniques in identifying the study sample population. The methods that were used in data collection included surveys, observations, and interviews. Data collected was edited, coded, entered into the computer, and analyzed with Excel, a Microsoft statistical package, the results were presented in tables. According to the findings, 100% of the respondents agreed that there were the effects of natural disasters on tourism development in the Kabale district and these included injuries, deaths, chronic Disease Emergencies, cancelations of bookings, shortages of food, mental health problems, damage to Infrastructure, floods, hygienic impacts and the spread of disease. The study revealed the challenges hindering tourism development as a result of natural disasters and these included limited tourism infrastructure, perception of safety and security, limited tourist offerings, natural disaster vulnerability, socio-economic challenges, lack of awareness and promotion, and limited air connectivity. From objective three, the study indicated the possible measures to solve the challenges hindering tourism development as a result of natural disasters and these included improving the quality and quantity of attractions, having a risk management process in place, providing maps and directions to local events and attractions, create an email list to share information about your destination, promote local events and businesses, share tourism events and attractions on social media.
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Effects of Branding on Customer Loyalty in Hotels: A Case Study of Jevine Hotel Kabusu.
(Kabale University., 2024) Kyarisiima, Pamela
The study was about investigating the effects of branding on customer loyalty in hotels. A case study of Jevine Hotel Kabusu. The study was guided by three objectives which were: to find out the factors that contribute to hotel brand loyalty at Jevine Hotel Kabusu, to find out the relationship between branding and customer loyalty, and to identify the practices for hotel managers to improve hotel brand loyalty. A targeted population was 80 respondents who were considered for the study. These included marketing manager, receptionist, waiters, and customers. Both simple random and purposive sampling techniques in identifying the study sample population. The methods that were used in data collection included surveys, observation, and interviews. Data collected was edited, coded, entered into the computer, and analyzed with Excel, a Microsoft statistical package, the results were presented in tables. According to the findings, several respondents agreed that the factors that contribute to hotel brand loyalty at Jevine Hotel Kabusu include awareness, brand recognition, trust and Credibility, image, confidence, trust in Consistency, and Brand Reputation. The study revealed there is a relationship between branding and customer loyalty and these included brand image and perception, consistency in Service and experience, brand Recognition and Trust, Emotional Connection, loyalty Programs and Incentives, and Online Reputation Management. From objective three, the study indicated there is a relationship between branding and customer loyalty and these included brand image and perception, consistency in Service and experience, brand Recognition and Trust, Emotional Connection, loyalty Programs and Incentives, and Online Reputation Management. The study further concluded by showing the factors that contribute to hotel brand loyalty at Jevine Hotel Kabusu including awareness, brand recognition, trust and Credibility, image, confidence, trust in Consistency, and Brand Reputation.
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Effects of Marketing Strategies on the Performance of Tourism and Hospitality Enterprises in Uganda: Case Study of Bwindi Impenetrable National Park.
(Kabale University., 2024) Asiimwe, Dennis
The study was about the effects of marketing strategies on the performance of tourism and hospitality enterprises: A case study of Bwindi Impenetrable National Park in Uganda. The objectives of the study were to assess the different marketing strategies in tourism and hospitality enterprises in Bwindi Impenetrable National Park, to identify the role of marketing in tourism and hospitability enterprises in Bwindi Impenetrable National Park, and to find out challenges facing marketing in tourism and hospitability in Bwindi Impenetrable National Park. The research used a descriptive study design depending on the characteristics of the study. A sample of 76 respondents was used, and data was collected using a questionnaire directed to technical leaders, politicians, opinion leaders, and other stakeholders (local government staff, tourists, central government) in the area. Data was analyzed using frequencies where percentages were derived for easy interpretation. Findings show that they create engaging and informative content related to travel destinations, local attractions, and hospitality services. Some respondents also showed that leverage popular social media platforms such as Instagram, Facebook, Twitter, and Pinterest. Some respondents agreed that collaborating with influencers and travel bloggers to reach a broader audience. From the findings, tourism and hospitality businesses rely on marketing to create and enhance brand awareness. Effective marketing campaigns contribute to building a positive brand image, which is crucial for attracting new customers and retaining loyal ones. According to the results, sustainability practices were mentioned by the respondents in that encouraging sustainable tourism practices and responsible visitor behavior is crucial. This involves minimizing the ecological footprint of tourists and ensuring that the influx of visitors does not harm the natural environment. The study concludes that over the last two decades, the Ugandan Tourism industry has grown very rapidly as compared to other industries in the service sector and it has the potential to generate employment earn large amounts of foreign exchange, and increase the country’s overall economic and social development. But it’s not a peak point or performance, much more remains to be done. The study recommends there is a need to conduct thorough market research to understand the preferences, behaviors, and needs of the tourists. Tailor the marketing strategies to address the specific interests and demographics of potential customers. There is a need to clearly communicate the unique features and experiences that set the tourism destination, hotel, or service apart from competitors.
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Effects of Politics on the Development of Tourism Industry in Uganda: A Case Study of Ruhija Sector Bwindi Impenetrable National Park.
(Kabale University, 2024) Turinawe, Anthony
This study explored the impact of political factors on the growth of Uganda’s tourism industry, with a focus on the Ruhija sector of Bwindi Impenetrable National Park. Adopting a mixed-methods approach, the research integrates qualitative data from interviews and focus group discussions with quantitative survey responses collected from stakeholders such as local residents, government representatives, and tourists. The findings indicate that while political stability has generally supported tourism development, certain political actions, such as the enactment of anti-gay legislation, have tarnished Uganda's reputation as a tourist destination. Furthermore, governance issues, including corruption and excessive taxation, impede sustainable tourism by undermining infrastructure development and community involvement. The study emphasizes the importance of transparent governance, enhanced infrastructure, and fair distribution of tourism benefits to improve visitor experiences and promote sustainable tourism. It offers practical recommendations for policymakers and stakeholders to address political challenges and foster a resilient tourism industry that supports economic development in Ruhija and Uganda at large.
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Employee Motivation Strategies and Sales Performance: A Case Study of Hawk’s Eye Lodge Bunyonyi.
(Kabale University, 2024) Kihembo, Linnet
The study was bout employee motivation strategies and sales performance. A case study of Hawk’s Eye Lodge Bunyonyi following the study objectives which were; to identify employee motivation challenges in Hawk’s Eye Lodge Bunyonyi Kabale District, to identify employee motivation strategies in Hawk’s Eye Lodge Bunyonyi Kabale District and to assess the level of sales performance in Hawk’s eye lodge Bunyonyi Kabale District. The study employed descriptive research design across a sample of 50 respondents and data collection tools such as interviews and questionnaires were used to collect data from the participants. The findings of the study were that the research emphasized the significance of creating a positive work environment characterized by open communication, teamwork, and supportive leadership. A supportive workplace culture fosters employee satisfaction and motivation, ultimately contributing to enhanced sales performance. Providing regular feedback and recognition to employees for their contributions was identified as a motivational factor. Acknowledging employee efforts and providing constructive feedback helps employees feel valued and engaged, leading to improved sales outcomes. The study concluded the case study demonstrates that effective employee motivation strategies are integral to achieving sales success at Hawk’s Eye Lodge Bunyonyi. By focusing on factors such as recognition, incentives, training, a positive work environment, feedback, goal alignment, and continuous improvement, the lodge was able to enhance employee motivation and drive sales performance. The study recommends developing a structured recognition program that acknowledges and rewards employees for their contributions to sales performance. This could include employee of the month awards, quarterly bonuses for top performers, or public recognition during team meetings.
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Evaluating the Potential of Cultural Tourism for Community Development in South Western Uganda: A Case Study of Kisoro District.
(Kabale University, 2024) Niyigaba, Ishmael
In Kisoro District, a large portion of the area is marked by underdeveloped and disadvantaged settlements, yet cultural tourism offers opportunities for some individuals to benefit. This research aimed to explore the potential of cultural tourism as a driver of community development in southwestern Uganda's Kisoro District. The study focused on identifying and cataloging cultural tourism resources, assessing residents' attitudes and perceptions toward cultural tourism development, and evaluating the economic impact of cultural tourism on the district. A cross-sectional research design using a mixed-methods approach was applied, with participants selected through a combination of purposive and simple random sampling. Data were collected through questionnaires, in-depth interviews with key informants, and observational techniques. The findings identified a variety of cultural tourism resources, such as cultural values and lifestyles, architectural landmarks, museums, theatres, indigenous communities, art crafts (20%), cultural differences (18%), local resistance (12%), and conflicts arising from interactions between locals and tourists (13%). To maximize the economic benefits of cultural tourism in Kisoro District, it is crucial to involve local communities in decision-making and consult them on policies regarding cultural tourism resources, ensuring they have a voice in shaping these decisions.
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Examining Factors Responsible For the Continued Illegal Use of Wildlife Resources at Bwindi Impenetrable Forest National Park.
(Kabale University, 2023) Muhumuza, Ambrose
The illegal use of wildlife is a threat to biodiversity globally, causing negative biological. ecological, economic, and social impacts and acting as a primary threat to maintaining national parks. At Bwindi impenetrable forest national park south western Uganda, When the national park was set up by an act of parliament in of Uganda 1991, it caused high levels of conflict and resistance from local people who became excluded from the area and its resources. As a result, in the years that followed, some 'integrated conservation and development' (ICD) interventions were carried out to reduce conflict by improving the livelihoods of communities living around Bwindi National Park. The study examined the factors responsible for the continued illegal use of wildlife resources at Bwindi Impenetrable Forest National Park.
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Examining Hotel Standards as a Promotional Strategy for Tourism Growth: A Case Study of Hotels in Kisoro District.
(Kabale University, 2024) Mwesigye, Cresstus
The study examined hotel standards as a promotional strategy for tourism growth in Kisoro district and the major objectives of the study were to identify different forms of hotel standards in Kisoro district, to find out promotional strategies for the hospitality sector in Kisoro district, and to find out the relationship between hotel standards and promotional strategy in Kisoro district. The research design used was a cross-sectional research design and the methods of data collection used were questionnaires, observation, and interviews. The study findings indicate that there were different forms of hotel standards including; luxury hotels, laundry services, wifi, and promotional strategies toward hotel status including; the use of online travel agencies, brochures, websites, use of personalized marketing. The study concluded that in relation to the problem statement of this study and the study findings, it can be established that, although hotel standards spent on much on promotional strategy. The study recommends that more efforts have to be made to enhance the success of small and medium hotel operators in western Uganda and this should be emphasized in the provision of assistance in marketing and finance.
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Examining the Challenges Faced by Women Employees in Tourism Industry in Kabale District.
(Kabale University, 2024) Kamugisha, Serestine
The study examined the challenges faced by women employees in the tourism industry in Kabale District. The study was guided by three objectives which were: to identify the roles of women employees in the tourism industry, to establish the challenges women employees are facing in the tourism industry in Kabale district, to suggest the measures to solve the challenges women employees are facing in tourism industry in Kabale district. A targeted population was fifty-six (56) respondents who were considered for the study. These included senior staff, Head Guide, Manager, Tourists, Community members Local government officials. Both simple random and purposive sampling techniques in identifying the study sample population. The methods that were used in data collection included surveys, observation, and interviews. Data collected was edited, coded, entered into the computer, and analyzed with Excel, a Microsoft statistical package, the results were presented in tables. According to the findings, 100% of the respondents agreed that there were several roles of women employees in the tourism industry including: women are better at anticipating guests' requirements, and their feminine touch gives beauty and elegance to the hospitality, women reduce gender inequality in development, women can play a role in regional dances, agriculture, homestays, food and beverage services, and making souvenirs, women are the key to tourism sustainability as the key in disseminating knowledge about cultural values, women play a role in making family decisions to do jobs, the process of involving women in tourism is shaped by gender ideology in society. The study revealed the challenges women employees are facing in the tourism industry and these included gender inequality in the hospitality industry, employers struggle when recruiting females into senior management positions, women having fewer opportunities to advance in their careers or to be promoted to a more senior position, women who have husbands and families are confronted. From objective three, the study indicated measures to solve the challenges women employees are facing in the tourism industry in Kabale district including regular training of the new workforce (female) on a regular basis is the only remedy available, need to create a more inclusive and equitable work environment, anti-discrimination policies, leadership and management training, flexible work arrangements, diversity and Inclusion Initiatives, education and skill development.

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