Technological Factors And coffee Consumption In Rukungiri District, Southwestern Uganda.

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dc.contributor.authorTuryasingura, Moses
dc.contributor.authorMoses, Agaba
dc.date.accessioned2023-02-06T06:47:37Z
dc.date.available2023-02-06T06:47:37Z
dc.date.issued2022-10-25
dc.description.abstractThis study adopted a cross-sectional survey research design and involved quantitative and qualitative methods which enabled the study to evaluate the relationship between the study variables in a snapshot. A sample of 123 respondents was selected using simple random and purposive sampling techniques. The quantitative data were analyzed using SPSS Version 23.0 and the thematic analysis method was used to analyze the qualitative data. Quantitative results in form of descriptive statistics, correlations, and regressions were presented in tables based on the study objectives. The study found that technological factors were positively and significantly related to coffee consumption there was a significant positive relationship between technological factors and coffee consumption with (r =. 658, P≤.01). The Technological factors status in terms of Processing machinery, Value addition, and Brand image, and as such, coffee consumption is influenced by these factors. The study further concluded that embedded beliefs, that the people of Rukungiri District should go back to their tradition of coffee consumption since it was their own from the beginningen_US
dc.description.sponsorshipKabale Universityen_US
dc.identifier.issn2643-900X
dc.identifier.urihttp://hdl.handle.net/20.500.12493/950
dc.language.isoenen_US
dc.publisherInternational Journal of Academic Management Science Researchen_US
dc.subjectTechnological Factors, Coffee Consumption Rukungiri Districten_US
dc.titleTechnological Factors And coffee Consumption In Rukungiri District, Southwestern Uganda.en_US
dc.typeArticleen_US

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