Innovation and market orientation in smallholder pig production:

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dc.contributor.authorOkello, Daniel Micheal Okello
dc.contributor.authorOdongo, Walter
dc.contributor.authorAliro, Tonny
dc.contributor.authorOwiny, David Okello
dc.contributor.authorNdyomugyenyi, Elly Kurobuza
dc.date.accessioned2025-02-04T08:35:52Z
dc.date.available2025-02-04T08:35:52Z
dc.date.issued2024
dc.description.abstractPurpose – This study aims to assess the relationship between market orientation and innovation while accounting for the use of purchased feeds and access to veterinary services. Design/methodology/approach – This study used primary data collected from a cross-section of smallholder pig farmers in northern Uganda. Data were collected using pre-tested structured questionnaires. Collected data were analyzed in SPSS using descriptive statistics, exploratory factor analysis and hierarchical regression. Findings – Results show that having improved breeds and providing housing to pigs improve system-focused innovation but reduce customer-focused innovation. The use of purchased feeds was associated with higher levels of both dimensions of innovation, while access to veterinary services was only associated with higher levels of system-focused innovation. Customer orientation is positive for both dimensions of innovation, while competitor orientation is positive forsystem-focused innovation, but negative for customer-focused innovation. Lastly, interfunctional innovation was only associated with higher levels of customer-focused innovation. Access to veterinary services and the use of purchased feeds influence the magnitude of the effect of market orientation on innovation. Research limitations/implications – The findings of this paper suggest that improving smallholder pig farmers’ market orientation could lead to a higher level of farm innovation. Similarly, improving access to veterinary services and better feeds could be linked to higher levels of market orientation, as well as farm-level innovation.
dc.description.sponsorshipMasterCard foundation RUFORUM
dc.identifier.citationOkello, D.M., Odongo,W., Aliro,T., Okello, D.O. and Kurobuza E.N. (2019), Innovation and market orientation in smallholder pig production: the roles for access to veterinary services and use of purchased feeds, Journal of Agribusiness in Developing and Emerging Economies.
dc.identifier.issn2044-0847
dc.identifier.issn2044-0839
dc.identifier.urihttp://hdl.handle.net/20.500.12493/2866
dc.language.isoen
dc.publisherEmerald Publishing Limited
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.subjectPig production
dc.subjectSmallholder innovation
dc.subjectCustomer orientation
dc.subjectCompetitor orientation
dc.titleInnovation and market orientation in smallholder pig production:
dc.title.alternativethe roles for access to veterinary services and use of purchased feeds.
dc.typeArticle

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