Innovation and market orientation in smallholder pig production:
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Publishing Limited
Abstract
Purpose – This study aims to assess the relationship between market orientation and innovation while accounting for the use of purchased feeds and access to veterinary services.
Design/methodology/approach – This study used primary data collected from a cross-section of smallholder pig farmers in northern Uganda. Data were collected using pre-tested structured questionnaires. Collected data were analyzed in SPSS using descriptive statistics, exploratory factor analysis and hierarchical regression.
Findings – Results show that having improved breeds and providing housing to pigs improve system-focused innovation but reduce customer-focused innovation. The use of purchased feeds was associated with higher levels of both dimensions of innovation, while access to veterinary services was only associated with higher levels of system-focused innovation. Customer orientation is positive for both dimensions of innovation, while competitor orientation is positive forsystem-focused innovation, but negative for customer-focused innovation.
Lastly, interfunctional innovation was only associated with higher levels of customer-focused innovation. Access to veterinary services and the use of purchased feeds influence the magnitude of the effect of market orientation on innovation.
Research limitations/implications – The findings of this paper suggest that improving smallholder pig farmers’ market orientation could lead to a higher level of farm innovation. Similarly, improving access to veterinary services and better feeds could be linked to higher levels of market orientation, as well as farm-level innovation.
Description
Keywords
Pig production, Smallholder innovation, Customer orientation, Competitor orientation
Citation
Okello, D.M., Odongo,W., Aliro,T., Okello, D.O. and Kurobuza E.N. (2019), Innovation and market orientation in smallholder pig production: the roles for access to veterinary services and use of purchased feeds, Journal of Agribusiness in Developing and Emerging Economies.