Organizational Communication and Performance of Co-Operative Societies in Uganda. A Case Study of Abateganda Ntungamo Growers Co-Operative Society Ltd
The study established the extent to which organizational communication affects the performance of cooperatives in Uganda. It was guided by objectives which were to examine the communication channels used by Abateganda Ntungamo Growers’ Co-operative Society Ltd, to establish the effect of communication environment on the performance of Abateganda Ntungamo Growers’ Co-operative Society Ltd and to find out the relationship between organizational communication and performance of Abateganda Ntungamo Growers’ Co-operative Society Ltd. A cross-sectional survey design was used in this study. The study used a sample size of 289 respondents and simple random and purposive sampling techniques were used in selecting respondents. Questionnaires and interviews were the major instruments used to collect data., Data analysis was done using Statistical Package for Social Sciences (SPSS). Findings revealed that communication channels frequently used include telephone, written memos, individual letters and discussions. Findings showed that there was significant positive correlation between organizational communication and organizational performance of Abateganda Ntungamo Growers’ Co-operative Society Ltd (r<0.823, p<0.001). The findings showed that there is a strong positive correlation between organizational communication and performance of Abateganda Ntungamo Growers’ Co-operative Society Ltd (r=.988**). The study recommends that other channels of communication such as the use of notice boards can be explored. In addition, email/internet communication must be improved. The businesses should provide the various options of communication media to employees including the technological media so that employees can use the appropriate media to exchange information effectively. The management of Abateganda Ntungamo Growers’ Co-operative Society Ltd should create a more suitable communication environment in order to enhance effective performance.
A Research Dissertation Submitted to the Directorate of Postgraduate Training in Partial Fulfillment of the Requirements for the Award of Master’s Degree in Business Administration (Management) Of Kabale University
Communication , Co-Operative Societies