Browsing by Author "Ssemaluulu, Paul Mukasa"
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Item Open Access A Mobile Based Technology to Improve Male Involvement in Antenatal Care.(Kabale University, 2024) Muhoza, B. Gloria; Ssemaluulu, Paul Mukasa; Mabirizi, VicentThe World Health Organization Technical Working Group on maternal health unit recommended a minimum level of care to be four visits throughout the pregnancy for pregnant mothers [1]. The first visit which is expected to screen and treat anaemia, and syphilis, screen for risk factors and medical conditions that can be best dealt with in early pregnancy and initiate prophylaxis if required (e.g., for anaemia and malaria) is recommended to be made before the end of the fourth month of pregnancy. The second, third and fourth visits are scheduled at 24–28, 32 and 36 weeks, respectively. Male involvement in Antenatal health care has been described as a process of social and behavioural change that is needed for men to play more responsible roles in maternal health care to ensure women's and children’s wellbeing. A study by Okoth [1] reported that, in Uganda, male involvement in antenatal care stands at only 6% and this has been attributed to social, economic and cultural related factors. The situation worsens with the lack of an effective coordinated platform for males sharing their experience in taking part in ANC and this has affected the process of antenatal care service delivery. Objective. To assess the role of mobile technology in improving male involvement in antenatal care by developing a mobile-based technology which sends SMS reminders to male partners encouraging them to escort their pregnant wives for antenatal care services. Research questions. What are the challenges towards the limited antenatal care-seeking behaviours among pregnant mothers? What are the causes of limited male involvement in antenatal care? What roles do ICTs play in enhancing Antenatal Care seeking behaviours among pregnant mothers and in increasing the male involvement in Antenatal Care? Method. We purposively selected pregnant mothers whose phones, had been receiving antenatal care services from Kabale General Hospital and reported staying with their male partners. The recruited participants were interviewed together with their male partners. STATA 13 software was used to define participants’ demographics while qualitative data were analysed using content analysis to come up with classes describing participants’ perceptions. Results. Participants reported that reminding them of their next antenatal visit via SMS reminder plays a significant role towards their antenatal care-seeking behaviour. Conclusion. Mobile health could be a potential approach to improving male involvement in antenatal care through sending timely SMS reminders to both the expectant mother and her male partner reminding them of their next antenatal visit.Item Open Access An examination of the correlation between website traffi c and the quality of services provided by Jumia Uganda.(Kabale University, 2024) Ssemaluulu, Paul Mukasa; Isingoma, Fenehansi; Mugavu, GeorgeAn attempt to divorce E-marketing from current business operations is a futile one worldwide presently. The two are like Siamese twins since a strong digital marketing platform benefits from current business operations very well. Website development became fundamental following the discovery of the Internet in early 1983 and the World Wide Web in 1989. It is on such background that Jumia Uganda, an online business platform was conceived. The research employed a cross-sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. In addition, from the 255 target respondents, a definite sample size of 101 was determined using William G. Cochran's (1997) formula. However, just like any usual business, web-based businesses like the ones of Jumia Uganda are not short of incapacitation which among others is low website traffic which impacts the sales of such businesses directly. The paper provides a detailed literature review concentrating on the nexus between website traffic and quality services. Based on empirical evidence, we conclude that the moderate positive correlation coefficient of (r=0.390**) suggests a correlation between website traffic and service quality. As website traffic increases, there is a tendency for service quality to improve. The significance level for both correlations was 0.000, indicating that the correlation coefficients were highly significant at the 0.01 level (2-tailed). This positive correlation implies a connection between website traffic and service quality. From the empirical conclusion, we are in a position to come up with a key recommendation stating that to enhance its online presence, Jumia should consider diversifying its website content with engaging formats such as blog posts, videos, and infographics to appeal to a broader audience. Consistent updates and the regular refreshment of content are crucial for maintaining visitor interest.Item Open Access Cart abandonment rate and service quality of on-line merchandisers: a case study of Jumia Uganda.(Kabale University, 2024) Ssemaluulu, Paul Mukasa; Isingoma, Fenehansi; Mugavu, GeorgeThe study examined electronic marketing and service quality of online merchandisers, a case study of Jumia Uganda. The specific objective was to determine the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross-sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. In addition, from the 255 target respondents, a definite sample size of 101 was determined using William G. Cochran's (1997) formula. The study revealed significant correlations between various factors in the context of Jumia Uganda's electronic marketing. The study revealed that a moderate positive correlation (r = 0.422**) was identified between cart abandonment rate and service quality, emphasizing the critical role of service quality in customer retention and reducing cart abandonment. It was recommended that: Jumia should launch remarketing campaigns to re-engage customers who abandoned their carts. Personalized messages and incentives should be used to encourage them to return and finalize their transactions.Item Open Access Electronic Marketing and Service Quality of On-Line Merchandisers: A Case Study of Jumia Uganda.(Kabale University, 2024) Ssemaluulu, Paul Mukasa; Isingoma, Fenehansi; Mugavu, GeorgeThe study examined electronic marketing and service quality of on-line merchandisers: a case study of Jumia Uganda. The specific objective was to find out the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross- sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. In addition, from the 255 target respondents, a definite sample size of 101 was determined using William G. Cochran (1997) formula. The study revealed significant correlations between various factors in the context of Jumia Uganda's electronic marketing. The study revealed that a moderate positive correlation (r = 0.422**) was identified between cart abandonment rate and service quality, emphasizing the critical role of service quality in customer retention and reducing cart abandonment. It was recommended that: Jumia should launch remarketing campaigns to re-engage customers who abandoned their carts. Personalized messages and incentives should be used to encourage them to return and finalize their transactions.