Browsing by Author "Mugavu, George"

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    An examination of the correlation between website traffi c and the quality of services provided by Jumia Uganda.
    (Kabale University, 2024) Ssemaluulu, Paul Mukasa; Isingoma, Fenehansi; Mugavu, George
    An attempt to divorce E-marketing from current business operations is a futile one worldwide presently. The two are like Siamese twins since a strong digital marketing platform benefits from current business operations very well. Website development became fundamental following the discovery of the Internet in early 1983 and the World Wide Web in 1989. It is on such background that Jumia Uganda, an online business platform was conceived. The research employed a cross-sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. In addition, from the 255 target respondents, a definite sample size of 101 was determined using William G. Cochran's (1997) formula. However, just like any usual business, web-based businesses like the ones of Jumia Uganda are not short of incapacitation which among others is low website traffic which impacts the sales of such businesses directly. The paper provides a detailed literature review concentrating on the nexus between website traffic and quality services. Based on empirical evidence, we conclude that the moderate positive correlation coefficient of (r=0.390**) suggests a correlation between website traffic and service quality. As website traffic increases, there is a tendency for service quality to improve. The significance level for both correlations was 0.000, indicating that the correlation coefficients were highly significant at the 0.01 level (2-tailed). This positive correlation implies a connection between website traffic and service quality. From the empirical conclusion, we are in a position to come up with a key recommendation stating that to enhance its online presence, Jumia should consider diversifying its website content with engaging formats such as blog posts, videos, and infographics to appeal to a broader audience. Consistent updates and the regular refreshment of content are crucial for maintaining visitor interest.
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    Cart abandonment rate and service quality of on-line merchandisers: a case study of Jumia Uganda.
    (Kabale University, 2024) Ssemaluulu, Paul Mukasa; Isingoma, Fenehansi; Mugavu, George
    The study examined electronic marketing and service quality of online merchandisers, a case study of Jumia Uganda. The specific objective was to determine the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross-sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. In addition, from the 255 target respondents, a definite sample size of 101 was determined using William G. Cochran's (1997) formula. The study revealed significant correlations between various factors in the context of Jumia Uganda's electronic marketing. The study revealed that a moderate positive correlation (r = 0.422**) was identified between cart abandonment rate and service quality, emphasizing the critical role of service quality in customer retention and reducing cart abandonment. It was recommended that: Jumia should launch remarketing campaigns to re-engage customers who abandoned their carts. Personalized messages and incentives should be used to encourage them to return and finalize their transactions.
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    Electronic Marketing and Service Quality of On-Line Merchandisers: A Case Study of Jumia Uganda.
    (Kabale University, 2024) Ssemaluulu, Paul Mukasa; Isingoma, Fenehansi; Mugavu, George
    The study examined electronic marketing and service quality of on-line merchandisers: a case study of Jumia Uganda. The specific objective was to find out the relationship between cart abandonment rate and service quality in Jumia Uganda. The research employed a cross- sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. In addition, from the 255 target respondents, a definite sample size of 101 was determined using William G. Cochran (1997) formula. The study revealed significant correlations between various factors in the context of Jumia Uganda's electronic marketing. The study revealed that a moderate positive correlation (r = 0.422**) was identified between cart abandonment rate and service quality, emphasizing the critical role of service quality in customer retention and reducing cart abandonment. It was recommended that: Jumia should launch remarketing campaigns to re-engage customers who abandoned their carts. Personalized messages and incentives should be used to encourage them to return and finalize their transactions.
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    Operationalization of the Decentralized Policy Framework in Uganda: An Examination of the Key Milestones and Challenges.
    (Kabale University, 2024) Mugavu, George; Mucunguzi, Abel
    Decentralization in Uganda has been considered one of the most instrumental and partly successful policies amongst most of the policies that have been implemented under the National Resistance Movement Government. This is attributed to a well streamlined governance structure with connected checks and balances in case of any breach of the rules of procedure of implementation on providing services by a particular individual or individuals working or acting in a particular local government office. Of course there are governance challenges notably corruption, bribery and embezzlement of funds, political pressures and patronage all of which deter local governments from achieving their set goals and objectives. In this paper we attempt to review and assess the governance of the decentralization policy in Uganda concentrating on the key milestones and failures.
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    Social Administration and Societal Transformation in Uganda Today.
    (Kabale University, 2024) Mugavu, George
    Any attempt to divorce Social Administrators from mainstream societal arrangements aimed at causing societal transformation and development is a futile one. This is due to the fact that social administrators have historically been instrumental in working with governments around the world to ensure that societal needs at different levels are addressed to propel development. Societal transformation requires concerted efforts and this is exactly why governments have to embrace the role played Social Administrators in societal development. The researcher employed a purely critical qualitative approach in which desk research methodology was relied upon. As such secondary data was used and this data was obtained mainly from scholarly and published research articles surrounding Social administration, Social welfare, and other crucial published reports, with matters of the role of social administrators in societal transformation in Uganda today under scrutiny in which even the challenges incapacitating the social administrators from playing their roles well were also analyzed. Critical content analysis was employed in examining the roles of social administrators in Uganda and also the challenges that they face. Validity and reliability were guaranteed by paying much attention to critical conceptual clarity and interpretative rigor. In this paper I reviewed the genesis, the roles of Social Administrators, the challenges that hamper the activities the discipline of Social Administration drawing substantiations from the Ugandan experience. Connectedly, based on literature review, I further concluded that transforming the society is a holistic process which should be done involving all the relevant stakeholders at different levels especially in the community as this would be in position cause for ownership of all projects that could be set up to help the people improve their conditions of living. I also came up with some recommendations which included; the central government should strengthen the monitoring and evaluation department, integrating technology into mainstream societal development projects, continuously empowering local people and embracing the sustainable development strategies.