Browsing by Author "Eliab Mpora, Byamukama"

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    Analysis of the effects of COVID 19 on the operations and sustainability of SMEs in South Western region, Uganda
    (African Journal of Business Management, 2021) Arthur, Sunday; Caleb, Tamwesigire; Abanis, Turyahebwa; Siraje, Kaaya; Eliab Mpora, Byamukama
    SMEs are considered huge boosters to the economy of Uganda. They serve as the engine and driving force for growth, development, innovation, economic prosperity and wealth creation of Uganda. The study aimed at establishing the upshot of COVID 19 on the operations and sustainability of SMEs in Uganda with a view to creating a lucid model for successful SMEs operations and improved performance. The study examined factors for efficient operations and sustainability for SMEs in Uganda. The study embraced a positivist quantitative approach with correlational design and cross sectional, survey design, underpinned on the interpretivism philosophy. The study used a sample of 205 SMEs working in Kabale, Kisoro, Rukiga, Rukungiri and Ntungamo. The findings revealed that COVID19 pandemic accounted for a significant variance in the operations and sustainability of SMEs in the selected boarder districts in Uganda. The study confirmed the hypothesis that the effects of COVID19 pandemic have positively affected performance, operations and sustainability of SMEs. The pecking order theory was largely supported by the study and resource based view lays the ground in explaining, sustainability, performance and operations of SMEs in Uganda. The study recommends that the respective government of Uganda authorities and partners offer appropriate liquidity intercessions to support SMEs in handling instant liquidity encounters, to avoid closures and bankruptcies.
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    Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
    (International Journal of Multidisciplinary and Current Educational Research, 2019) Moses, Agaba; Eliab Mpora, Byamukama; Eton, Marus
    In the current business environment firms are required to be more competitive and hostile. Brand Awareness is regarded as a very important concept in business because business organizations can use it to gain competitive advantage. Competitive advantage has been approached by looking at the external environment of the firm that is how the economic power of firms can be used to create competitive position in an industry. This study focuses on Resource Based View a model that provides a framework for identifying unique set of resources and this perspective shifts the approach of assessing competitive advantage from the external to the internal environment that is the resource power. This study, therefore, set out to determine the effect of brand awarenes on competitive advantage in beer products in Kabale district. The specific objective of the study was to (i) To determine the effect of brand awareness on competitive advantage in alcoholic beer products in Kabale district. The study used a descriptive survey research design. The target population was 1783 including wholesalers, retailers, customers and brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in the District of Kabale, South Western Uganda. Multistage sampling techniques were used in this study. Simple random sampling technique was used to select alcoholic beverages products and producers. Purposive sampling technique was adopted to sample shopping center to collect consumer information. Shopping centers were selected based on a marketing investigation. Primary data were used and collected using questionnaires. The descriptive analysis involving computing the mean, standard deviation, skewness, and kurtosis of the brand equity and competitive advantage variables, the inferential analysis was conducted using multiple regression analysis and the t-statistic and the p-value were adopted to test the hypotheses of the study. The study used the Statistical Package for Social Sciences (SPSS) as a tool to process and analyse data. The findings show that there is significant effect of brand awareness on competitive advantage. This research concludes that it is only when brand awareness is high it has a greater effect on competitive advantage in alcoholic beer products in Kabale district south. The study recommends that beer producers and brand managers should prioritize brand awareness constructs as their strategy to attract potential customers because it does show significant effect on competitive advantage. The study further recommends that beer producers should enhance their efforts to build brand awareness in order to achieve competitive advantage.The findings of this research provide knowledge on building and sustaining firm’s competitive advantange by deploying brand awareness as an intagible critical resource from customer point of view with specific implications for developing cost cutting marketing strategies to maintain firm’ competitive position in Kabale district, South Western Uganda
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    ItemOpen Access
    Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda
    (International Journal of Multidisciplinary and Current Educational Research, 2019) Moses, Agaba; Eliab Mpora, Byamukama; Eton, Marus
    In the current business environment firms are required to be more competitive and hostile. Brand Awareness is regarded as a very important concept in business because business organizations can use it to gain competitive advantage. Competitive advantage has been approached by looking at the external environment of the firm that is how the economic power of firms can be used to create competitive position in an industry. This study focuses on Resource Based View a model that provides a framework for identifying unique set of resources and this perspective shifts the approach of assessing competitive advantage from the external to the internal environment that is the resource power. This study, therefore, set out to determine the effect of brand awarenes on competitive advantage in beer products in Kabale district. The specific objective of the study was to (i) To determine the effect of brand awareness on competitive advantage in alcoholic beer products in Kabale district. The study used a descriptive survey research design. The target population was 1783 including wholesalers, retailers, customers and brand and marketing managers of Nile Special Lager, Eagle Lager, Senator Extra Lager, club and Bell beer products in the District of Kabale, South Western Uganda. Multistage sampling techniques were used in this study. Simple random sampling technique was used to select alcoholic beverages products and producers. Purposive sampling technique was adopted to sample shopping center to collect consumer information. Shopping centers were selected based on a marketing investigation. Primary data were used and collected using questionnaires. The descriptive analysis involving computing the mean, standard deviation, skewness, and kurtosis of the brand equity and competitive advantage variables, the inferential analysis was conducted using multiple regression analysis and the t-statistic and the p-value were adopted to test the hypotheses of the study. The study used the Statistical Package for Social Sciences (SPSS) as a tool to process and analyse data. The findings show that there is significant effect of brand awareness on competitive advantage. This research concludes that it is only when brand awareness is high it has a greater effect on competitive advantage in alcoholic beer products in Kabale district south. The study recommends that beer producers and brand managers should prioritize brand awareness constructs as their strategy to attract potential customers because it does show significant effect on competitive advantage. The study further recommends that beer producers should enhance their efforts to build brand awareness in order to achieve competitive advantage.The findings of this research provide knowledge on building and sustaining firm’s competitive advantange by deploying brand awareness as an intagible critical resource from customer point of view with specific implications for developing cost cutting marketing strategies to maintain firm’ competitive position in Kabale district, South Western Uganda.
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    Corporate Governance and Business Management, A Case Study of Equity Bank-Kampala, Uganda
    (International Journal of Research, 2021) Eliab Mpora, Byamukama; Frank, Hagumamina; Moses, Agaba; Chrisostom, Oketch; Arthur, Sunday
    The study examined the effect of corporate governance on business management in commercial banks in Uganda using Equity Bank as a case study. this was guided by the flowing objectives to establish the effect of transparency on business management, to examine the effect of accountability on business management, and to establish the effect of board composition on business management at Equity Bank. The study will be guided by both Principal Agency Theory and stakeholder theory. The study comprised 100 respondents sampled out of the total population of 134 employees being selected randomly from the Equity Bank. Pearson’s Correlation Coefficient for transparency and business management was r = 0.633, which was positive with probability value (p = 0.000) that is less than α = 0.01 level of significance, showing a positive relationship between transparency and organizational performance at the one per cent level of significance. The findings on the effect of transparency and business management revealed a significant relationship. The management of the bank should ensure that the generated financial reports are accurate, relevant and reliable so as to enhance decision making at the bank which would in turn have a positive effect on the performance of the bank
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    Digital Marketing Contribution On Performance Of Commercial Banks In Rwanda: A Case Study Of Bank Of Kigali
    (International Journal of Research, 2021) Eliab Mpora, Byamukama; Justin, Ngenzi Gatovu; Boaz, Kagabika
    The study assesses the digital market contribution on performance of commercial banks in Rwanda.This study employed a descriptive cross-sectional survey design where it was used to gather information on a population of 10 customers and 23 employees at a single point in time. The sample size was included by 10 staffs in sales department and 23 employees of marketing department from BK. The application of digital marketing helps in reducing marketing cost against traditional marketing in commercial banks in Rwanda where 30.0% in BK said that digital marketing reduces the cost at a very high level; while 70.0% respondents in BK said that digital marketing reduce the cost of marketing for Bank at a very high level.In a nutshell, according to the findings there is significant contribution of digital marketing on performance of commercial banks in Rwanda and Bank of Kigali in particular. As recommendation, the commercial banks in Rwanda should invest in digital platforms so as to be in a position to take full advantage of the digital marketing potential.
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    Leadership styles, talent management and employee performance in the hotel industry in Uganda
    (Kabale University Interdisciplinary Research Journal (KURJ), 2022) Abanis, Turyahebwa; Moses, Agaba; Arthur, Sunday; Eliab Mpora, Byamukama; Sylvia, Kalembe
    The purpose of this paper is to examine how Leadership Styles, Talent Management Impact Employee Performance in the hotel industry in Uganda. This study was cross-sectional and also adopted a correlational research design. Data was processed by SPSS on a sample of 240 hotels. The findings revealed that there is a strong Correlation between Leadership Styles and Employee Commitment. The study also revealed that there was a strong positive significant relationship between Employee Commitment and Employee Performance with a Pearson correlation coefficient of 0.918. The study recommends that the management of three-star hotels should train their managers and staff in order to improve the leadership skills of the managers and ensure that leaders should have leadership skills which can improve the effectiveness of their group members hence improving the performance of the employees of hotels as whole. It is also recommended that the managers in hotel industry should improve their interpersonal skills which enables them to build good relationship among themselves and the employers as this boosts high morale and greater job satisfaction which eventually improve their performance.